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Focus On : Copywriting Company
Is Your Company Growing Fast Enough for You?
Are you frustrated by the lack of growth in your firm, or the effort required to squeeze any up-tick in performance? Are inadequate policies and procedures a root cause? To find out, take this simple....
Fuel Index (A measuring stick of a company's success)
Every company has a Vision, a Mission and a set of core Values. Companies develope multiple strategies that implement these Values to relaize the Mission. I always wondered, Is there any relationsh....
Negotiating Rates with Your Credit Card Company
Ok, lets face it, everybody hates high credit card rates, and they drain hard earned money out of your wallet. As a valued consumer, it is apparent that you learn how to negotiate to get the absolu...
How to Help Your Company Become a World Class Company
Most people think real change in an organization occurs as a result of top-level leadership. This isn't always the case. Oftentimes, it's someone within the rank and file who stands up and chall...
Why "Free Agent Thinking" Is Good For Your Company
It's no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lea...
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they&#...
The Value of Stocks of a Company
The debate rages all over Eastern and Central Europe, in countries in transition as well as in Western Europe. It raged in Britain during the 80s: Is privatization really the robbery in disguise of s....
Negotiating Rates with Your Credit Card Company
Ok, lets face it, everybody hates high credit card rates, and they drain hard earned money out of your wallet. As a valued consumer, it is apparent that you learn how to negotiate to get the abs...
The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marke....
San Francisco-Based Company Introduces Pay-Per-Call Advertising
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Ad developers are pushing a new type of paid search ad dubbed "pay-per-call." The...
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