To Grow Rich As a Public Speaker, Pick A Niche
Do you have a message youre passionate about and the desire to book speaking engagements so people will hear your message, but you just cant seem to secure the bookings? Many public speakers, including myself, have been faced with this dilemma. So whats the solution? Its simple. Pick a market that will benefit from hearing your message and focus your attention on marketing to that specific niche. A mistake that many public speakers make is marketing to everyone. Generating real wealth and lasting success begins when you focus on a niche. Here are five tips to help you Grow Rich in a Niche! You will need to adapt these examples to fit your niche.
1. Focus on a specific niche. Its pretty obvious that my book and presentation entitled, From College to the Real World, are designed to benefit college students. It would not make sense for me to market this public speaking topic to businesses. So my attention and energy is focused on getting my message out to coordinators who book public speakers at colleges and universities. Ask yourself, who wants to hear my message and which market would benefit most from my message? |
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